Einstein Bros are selling Cheesy Shampoo and Wakin’ Bacon Conditioner to promote their new new Cheesy Wakin’ Bacon Breakfast Sandwich. breakfast sandwich…..Reviews say the bacon has a smoky, pork-like scent that grows stronger as you suds up, and the Cheesy Shampoo smells more like a Buttered Popcorn Jelly Belly. ($10 on the Einstein Bros website)